Revolution #188, January 10, 2010
Upcoming Major Effort:
Spread the REVOLUTION...Online
Bob Avakian's major talk, Revolution: Why It's Necessary, Why It's Possible, What It's All About, was posted online in its entirety several months ago, along with four three- to five-minute clips on YouTube in English and Spanish.
Having this talk available online makes Avakian himself accessible to potentially millions of people that could not be reached otherwise. It can go a long way to making Bob Avakian a household name and making this revolution known. But just having the talk available does not in and of itself drive people to watch it; there is a huge potential audience which must be reached, made aware of it, and drawn to it.
This whole effort really has to grow exponentially beginning now—and that is what we are aiming to launch during the week of January 18-25.
We are calling for a week of getting out many tens of thousands of posters, palm cards, and other materials as part of driving people to check out the talk online. In order for this week to have the high impact it needs to have and to involve all kinds of people who would want to be part of this in different ways, we have to start now making concrete plans and getting to people with this vision and purpose, getting their ideas and enlisting them. On-the-ground and creative saturation with the content of this talk has to synergize with mass campaigns on Facebook, online advertising and reviews. Everyone can contribute—those with and without Internet knowledge.
We want to go all out during that week, and then sum up how to keep going from there.
It's All There—Full of Heart and Soul, Humor and Seriousness
This is the most radical, and most liberatory video you can find online. There really is nothing else like it in answering deeply the three questions in the title, three of the most important questions of our time.
And through this talk, you get to meet Bob Avakian—America's most radical revolutionary... his sharp intolerance for the suffering brought onto the masses of people, his deep understanding of the cause of this suffering, and what can be made possible with a revolution made by those same people. He breaks down an understanding that is hidden, letting people in on the secret workings behind this system... and more than that, breaks down a scientific method so they can apply and understand this themselves. He lays out what this revolution is about, challenging people to step out of the world this system has us locked in, articulating a radically re-envisioned socialism and communism. And he does it all with heart and humor.
Right now, millions of people are watching different kinds of videos online that lay out various theories on what is wrong today. Some of these are reactionary and downright poisonous; others get at part of the truth or provide crucial information but without the analysis that enables people to get to the heart of the matter. There are whole online movements surrounding many of these. While these lines have to be spoken to in their own right, they are tapping into a deep desire among millions for answers and for analysis, to go "under the hood," the hidden truth behind the workings of this system. Through struggle, the truth concentrated in this Revolution talk can cut through—can intrigue, illuminate and inspire.
Making This Revolution Visible
By getting out massive amounts of materials, we intend to make a serious, if initial, leap in the reach of this talk. People who want to see this happen should make plans and set goals that are commensurate.
There should be saturation in neighborhoods, high schools and campuses where the revolutionaries have had some presence and there should also be well planned forays to neighborhoods where artists, musicians and "the digerati" (the digital literati) hang out. Palm cards and posters should be up and out in boutiques, record shops, used clothing stores, and Internet cafes.
Different materials will make use of the powerful Revolution talk logo and this slogan:
Some of these graphics will be in the next issue of Revolution newspaper and will be available as a download at revcom.us. There are some materials already available, which can be ordered at Revolution Books in New York.
Along with palm cards, longer quotes from the talk itself can be put on 8.5 x 11 sheets of paper with the Revolution talk logo. These can go up all over college campuses, bathroom stalls, elevators in dorms and housing projects, cafeterias, laundromat bulletin boards, etc. Or imagine a busy Friday night by the projects, a campus, or artists' neighborhood—a big projection goes up on a wall with a short quote and the Revolution talk logo with the website address. These kinds of dramatic displays can capture people's imagination, and the more people are getting the same thing from different angles, the more their curiosity will be piqued, and potential controversy stirred.
Drawing People In
There are lots of people, from different strata and with different levels of unity, understanding and commitment, who would actively want to help this talk reach more people. We have to talk with them, and enlist their participation now.
This should include people we've been meeting over the last few months, and people who have known about and appreciated this talk and Avakian's work over the years. There are lots of people who respect Avakian and his work in different ways, people who have seen parts of this talk, or sat and watched the whole thing. There are people who work with the Engage Committee to Project and Protect the Voice of Bob Avakian. There are students, shop owners, artists and professors who have taken up revolutionary work in different ways. If you think about it, there are a whole lot of people who are not necessarily working that closely with the revolutionaries right now but who would want to see this talk, and Avakian, having a much bigger impact. Let's go talk and plan with them!
Everything people do can make a difference, and will contribute to the overall, multilayered impact this has to have. People can send out emails to their friends, post on their Facebook page, share this through other online social networks; talk about it on Twitter, take a stack of materials to their theatre, church, school; give materials to select individuals they know who have some influence in society. They can have a house party, show the talk to a few friends, and even just raise suggestions about ways they think this can spread. There is not a one-size-fits-all in this, and the more kinds of diverse activity that take off, the better.
Also, there's strategic import in amassing much bigger email lists (and phone lists), and growing the number of Facebook fans and Twitter followers through follow-up with contacts as well. Only a minority of these people may follow up with you right away or may want to get active right away, but people are asking to stay connected. They are hooked in to the revolution, receiving updates as the world changes, and as they change.
People broadly watching, discussing, and spreading this talk themselves is a critical goal to meet early on. This will be in conjunction with the all-out and multifaceted efforts of the revolutionaries, but it will not break out in the way it needs to without that buzz and without people being moved to let others know.
The saturation efforts will synergize with online advertising and fundraising—online and among people you know. $5,000-$10,000 needs to be raised for online and print advertising, along with the cost of promotional materials. A lot of this fundraising will go on online, but there will need to be conscious and active follow-up and struggle.
Important: the Facebook page (facebook.com/revolutiontalk) will become much more of a destination and organizing center. It will run regular quotes from the Revolution talk itself—provoking regular debate and discussion, and these quotes will also run through a Twitter feed so people can re-tweet them. It's where people will go to get updated on how the promotion of this talk is going, what difference we're making and what kind of response we're getting. And it'll be how people will get organized in the planned online blitzes, fundraising, etc.
And we really want to learn from other ideas people have—what kinds of blogs and message boards we should be entering into discussion on, potential for excerpting the Revolution talk for radio play, online seminars about the talk.
There are a lot more ideas, and a lot of creativity that needs to be applied. And we should be learning from experts, admen, madmen and marketing media mavens. This first week will kick off these major efforts to make this talk seen and spread—by hundreds of thousands, and in the process we'll learn more fully what it will take to make that happen. Let's put ourselves to really making this known—go all out, have fun, and learn all we can.
Go online to revcom.us for letters from readers on
Letter from Cleveland:
More letters available at the "Spreading Revolution and Communism" page at
The REVOLUTION is real. Watch it. Spread it.
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